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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02679_Field_MONE T11.txt
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1996-04-10
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746b
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14 lines
There is a strange character in electric media, which
we encounter even in the daily newspaper. The daily
paper says in effect: “This is your world for today.”
It has been pointed out that by some miracle, just
enough happens every day to exactly fill all the
newspapers. It is the simultaneity of news coverage
that makes possible this mosaic experience of the
world for today. No connections are sought or
found amidst the innumerable items. Everything is
unified under dateline rather than storyline. If the
paper carried yesterday’s date or tomorrow’s date,
the items could be the same, but the effect would
be totally different. If it were yesterday’s date, we
would drop the paper in disgust. If it were